We're Hiring: Join Central to the Valley as a Brand Ambassador (Boothinator)
Do you love meeting new people, supporting local agriculture, and representing a mission you believe in? Central to the Valley is looking for a Brand Ambassador (affectionately known as a Boothinator) to help us connect communities with the farmers and food businesses that make the San Joaquin Valley extraordinary.
As a Brand Ambassador, you'll be the face of Central to the Valley at community events, farmers markets, industry gatherings, and outreach opportunities throughout the region. You'll help share our mission, build relationships with local businesses and community partners, and introduce more people to the incredible food and farming happening right here.
The Opportunity
Location: Fresno, Merced, Madera, Tulare, and Kings Counties (San Joaquin Valley)
Type: Part-time contractor (approx. 10 hours/week, flexible)
Compensation: $22/hour, plus mileage reimbursement
We are looking for a motivated, community-oriented individual to support outreach and on-the-ground activation for the launch of Central to the Valley. This flexible role is a rare opportunity to be part of building a regional brand from the ground up while gaining hands-on experience in community engagement, food systems, and marketing.
Key Responsibilities
Community Events
Represent CTTV at events across the region
Handle event setup and breakdown
Engage with the public and share CTTV’s mission
Outreach to Restaurants & Retailers
Conduct in-person visits to local businesses to drop off branded materials and
merchandise
Support onboarding partners into the CTTV network
Team Collaboration
Communicate regularly with the CTTV team
Ideal Candidate
Strong communication and interpersonal skills
Organized, reliable, and comfortable working independently
Interest in local food systems, agriculture, or community-based marketing
Comfortable with in-person outreach and event work
Bilingual (Spanish, Hmong, or Punjabi) candidates preferred, but not required
Requirements
Reliable vehicle and valid driver’s license with a good driving record
Ability to travel within Fresno, Merced, Madera, Tulare, and Kings counties
Availability for evening and weekend events
How to Apply
Send your resumé and cover letter to hello@centraltothevalley.com
About Central to the Valley
Central to the Valley is a regional brand initiative of F3 Local, developed in partnership with Community Alliance with Family Farmers (CAFF). The initiative works to strengthen local food systems by elevating the stories of family farmers and building a shared regional identity that connects communities to the people who grow their food.